Menstrual Health Day: Advocacy, Involvement & FAQs

Every May 28 (and every day), The Period Purse™ works to build awareness and advocacy for period poverty and menstrual equity across Canada.

What is Menstrual Health / Hygiene Day?

Initiated by non-profit WASH United in 2014, Menstrual Hygiene Day is a global advocacy platform that brings together more than 910 partner organizations working to break the stigma and raise awareness around menstrual health and a world without period poverty. The date of 28 May represents the average duration of a menstrual cycle (28 days).

You’ll notice at The Period Purse™, we use the term Menstrual Health Day instead of hygiene to encompass the important work that’s being done in period education, the fight for period equity, and advocating for lasting policy change.

Our 2024 Campaign: IT'S YOUR PERIOD.

In May 2024, we raised over $27,000 for menstruators in our community, lit up 70 monuments across Canada and had proclamations signed in more than 50 cities as part of our Menstrual Health Day Campaign.

Frequenty Asked Questions

Additional Resources

We respectfully acknowledge the land we live and work on is the traditional territory of many nations including the Haudenosaunee, the Anishinabewaki, the Mississaugas of the Credit First Nation, Mississauga, and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. We also acknowledge that Toronto is covered by Treaty 13 with the Mississaugas of the Credit.