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Curious about our previous awareness and advocacy work? Visit our online resource library to find campaign toolkits, posters, and materials you can use in your community.
Public Awareness & Advocacy Campaigns
Our campaigns confront period stigma and period poverty by raising awareness, amplifying stories, and mobilizing communities. We turn visibility into advocacy, empowering people to push for menstrual equity.
This infographic shows six human figures in a row. The first figure is colored red, while the remaining five are light blue. Above the figures, bold text reads: “1 in 6 cannot afford period products.” Below the figures, it says: “Let’s change that.” The red figure visually represents the statistic that one out of every six people cannot afford period products.
Eliminate Period Poverty
Period poverty exists in every community across Canada. In 2025, we launched a national ad campaign to raise awareness about who it affects, why it persists, and what we can do to ensure everyone has access to the period products they need.
Outcomes:
Billboards and restaurant bathroom ads are live nationwide, driving people to learn more about period poverty.
More information coming soon
A bright, inclusive infographic with a turquoise background features the bold text: “Menstrual Health Day is Every Day” and the hashtag “#MHD2025.” In the foreground, four diverse illustrated people stand together, raising their fists in solidarity. The group includes individuals of different genders, skin tones, and body types, symbolizing unity and support for menstrual health. In the background, a faded image shows a group of smiling people, further emphasizing community and inclusivity.
Menstrual Health Day
Each May 28, we join communities across Canada to mark Menstrual Health Day through awareness activities, education, and calls for better access to period products.
Outcomes:
These campaigns help normalize conversations about periods and inspire concrete action towards a period-friendly Canada.
Inclusive Period Education
We believe everyone has the right to learn about periods and to understand how menstruation affects the body. We’re currently examining how periods are taught in schools across the country. Our goal is to identify gaps in curriculum and community education, then work with teachers and schools to promote inclusive, accurate, and accessible menstrual education for all.
Outcomes:
We aim to use this work to inform future resources and advocacy around inclusive period education.
Donate
Support our advocacy and public awareness campaigns with a financial gift. Your donation helps us reach more communities and keep resources free.
Become an advocate
Explore our Calls to Action and community tools to learn how to speak up for menstrual equity in your school, workplace, or neighbourhood.
